Doorstep Crime Doorstep callers Rogue Traders Distraction Burglary Doorsteop Crime Wales Ice man If in Doubt All Wales Doorstep Crime Group Partnership

Wales Heads of Trading Standards

Improving Trading Standards in Wales

Penaethiaid Safonau Masnach Cymru Yn Gwella Safonau Masnach Yng Nghymru

Doorstep Crime

Doorstep Crime can affect anyone, but often elderly and vulnerable people are targeted by Rogue Traders offering home improvement services, or by Bogus Callers who claim to be from the council, police, health carers, market researchers or utility and phone companies.

Such callers may offer services such as window/gutter cleaning, path and driveway repairs, roofing or building work, gardening and tree lopping or even persuade residents that they must come inside their homes to 'check something'.  They can be very persuasive and convincing in their approach and in what they say. It is easy to be taken in.

Trading Standards has always been concerned with preventing, investigating and solving these type of crimes. In 2008 new legislation was put in place to support this work.  This has provided the impetus needed to raise awareness, introduce new initiatives and to promote best practice across the country to both members of the public, community organisations and the media.

The connection between rogue trader incidents and distraction burglary has been recognised and provided both trading standards and the police with even more evidence to support this work. This fact, together with the number of recorded incidents in Wales, has highlighted a need for a co-ordinated response to the problem by all the agencies and organisations who have contact with their communities and the All Wales Doorstep Crime Partnership between Trading Standards and Police Forces in Wales coordinated the response and necessary action across Wales to try and reduce the incidence of this type of crime.


All Wales Doorstep Crime Partnership

The work of the All Wales Doorstep Crime Partnership initiated the 'Ice Man' campaign to help deal with doorstep crime in Wales.  The Campaign helped spread the message to people who may be targeted by ruthless rogue traders or distraction burglars.

The message is simple - If In Doubt, Keep Them Out. Also, never be afraid to report anyone who is suspicious to the police. To report, you should call:

  • 101 to report a suspected rogue trader, or
  • 999 if a rogue trader has taken money from you and is in your home or still in the local area
  • You should also call 999 if you think someone is a distraction burglar

We all need to report any activity from these callers. Just because a potential rogue trader or distraction burglar leaves your doorstep, it doesn't mean that they won't target other people in your community.  Please always tell the Police about any 'suspicious characters' who may be cold calling at people's properties.

The Partnership delivered a number of campaigns designed to reduce the incidence of doorstep crime in Wales. Materials and information relating to the first “If in doubt keep them out” campaign can be found by clicking here: 'If In Doubt Keep them Out'

Supporting materials and resources for the All Wales Ice Man are contained within these pages. 

The television advert supporting the Ice Man Campaign can be viewed here:





Cold Calling Control Zones 

Another important tool in the fight against the doorstep criminal is the establishment of No Cold Calling Zones or Cold Calling Control Zones in areas of need. For more information on Zones and a list of the established Zones in Wales follow the link below: